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Tag: Small Business

What Your Facebook-Only Business is Missing

Most businesses these days have a Facebook presence. Some business owners have a Facebook presence and little – if anything – else. But are Facebook-only businesses missing out? Let’s take a look at some of the weaknesses of the Facebook-only business model.     Facebook’s Audience is Huge. Everyone’s on Facebook. Or at least almost anyone with an Internet connection is. Facebook is free and…

A Marketing Primer for Online Sales

In today’s online marketing vernacular, there seems to be little, if any, distinction between marketing and promotion. Many marketing “experts” even use the terms interchangeably to refer to the act of selling products online. In truth, marketing and promotion are two separate but interrelated activities. Both are essential for pushing products or services and attracting new customers. But there are some significant differences. Promotion is…

Why Reliable Web Hosting Matters for Your Business

Your business needs reliable web hosting so that you (and your visitors) can depend on your website today (and tomorrow). Every website is hosted somewhere. Hosting is the service that gives your website a location in the Web. Every website has hosting – including yours. Minimal web hosting provides your business with server space for your website’s files. Yet hosting can also include additional features…

The Most Important Factor in Successful Business

There are many important factors that make up a successful business. Motivated employees, technology usage (hey, we can help with that), financial investment, marketing strategy, and more. Yet I think there is a single most important factor in successful business. Your committed diligence in accomplishing what you love is the most important factor in a successful business. Perhaps this principle could be broken down into…

WordPress for Businesses

WordPress may have been released in 2003 as a blogging content management system (CMS) but it has grown up since. No longer is WordPress only for blogs. More than 60 million WordPress websites testify to its versatility. WordPress is helping businesses succeed including dog trainers, custom sign makers, branding agencies, and active gear retailers. Why is WordPress a good choice for a business website? Control…