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Tag: SEO

Stock Photos are Killing Your Image (And What to Do About It)

Stock photos… To use them or not? Is that a question you’ve been considering for your brand? As a new year approaches, you may be reevaluating your content branding strategies to make a more solid impact in 2018. When it comes to your brand, there are some obvious refresh points to cover, like website design, written content and online marketing strategy. But some less obvious…

Introduction to Structured Metadata

Your website should help search engines and social networks understand it. Your content is designed and written for your visitors. Typically website owners expect Google, Facebook, Twitter, and others to just understand that content and display it logically. That usually works. Search engine crawlers have become quite advanced and social networks can often just pull an image and a text snippet. But what if you…

Website Self-Evaluation

Some organizations contact us because they are aware that their websites need improvement but they are unsure what exactly needs to be done. In order to assist these organizations in prioritizing their web-work we provide free website evaluations and initial consultations (contact us if you want to take advantage of these services). To complement our evaluations and consultations we have developed this website self-evaluation. Don’t…

Rocket Active Gear

“Joshua at Rystedt Creative was beyond helpful when we ran into technical issues with our website.  His extensive WordPress and Woocommerce knowledge helped to answer all of our web development questions.  He was always available with a friendly demeanor and ready to talk us through our questions and what needed to be edited or changed on the website, and even showed us via screen-share the…

Why Your Website Needs a Blog

Your website needs a blog. Yes, yours. Whether you are painting houses, equipping non-profits, or selling herbal remedies for cats, a blog will demonstrate your authority in your field, increase traffic to your website, and increase lead conversions and sales. Ideally your phone is ringing off the hook with potential clients who were recommended to you and you have more work than you can handle….

What is SEO? (And Why Should You Care?)

SEO is a hot buzzword when it comes to online business and advertising. But what is SEO exactly? And why does it matter? In short, SEO – or search engine optimization, as the term is properly named – is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by…