4 Ways Updating to WordPress 5’s Gutenberg Will Affect Your Business’ Aging Website
WordPress has changed forever. WordPress' update to version 5 released on December 6, 2018 and brought with it a whole new way to compose blog posts and pages. The WordPress team is calling the new post editor "Gutenberg" (you know, after the guy who invented the printing press and changed media forever).If your business or nonprofit has an aging WordPress website you should know what you're in for and how to prepare before clicking the "update" button to WordPress 5.x. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] What is Gutenberg? Gutenberg is WordPress' attempt to keep up with the growth of popular DIY site builders like Weebly, Squarespace, and Wix. The classic WordPress editor is showing its age. It isn't drag and drop, it gets cluttered by plugin features, and it requires authors to keep clicking "preview" to see what their post will look like. Gutenberg aims to solve all of this. With WordPress 5 Gutenberg replaced the classic editor completely. WordPress users are now composing blog posts using rearrangeable content "blocks" instead of a single giant block of text, interacting more intuitively with plugins, and previewing their posts as they compose them rather than toggling between the editor and preview. Gutenberg has been a polarizing release for WordPress (just check out the comments below). But regardless of whether you think Gutenberg is an instant success or a slow burn it will affect how your business or nonprofit uses its website. WordPress 5's Gutenberg update will affect your business or nonprofit by... 1. Forcing you to develop a new workflow Have you ever tried to use…
The 25 Best WordPress Plugins for Small Business
Getting your small business website up and running opens a whole new world of possibility: online marketing and e-commerce. WordPress is a powerful tool that powers over 30 percent of websites currently online and has big names using its interface, including the New York Times, Disney and Mercedes-Benz. When you join the ranks of businesses and bloggers that trust their brand’s online presence to WordPress, you enter a world of opportunity. WordPress websites are incredibly versatile and customizable, primarily through bits of code called plugins. From helping you build an online shopping cart for customers to fill to giving tweetable tidbits of your blog posts with the push of a button, WordPress plugins transform the user experience when visitors come to your site. There are limitless ways that you can customize your site, but today we’re going to look at the 25 best WordPress plugins for small business. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] 1. Sumo.com One of the fastest ways to grow your audience is to build your subscriber list. But to build your subscriber list, you need ways to capture visitors’ email addresses. To do that, use the Sumo.com package of plugins, like their nifty email capture CTA popup that non-annoyingly pops across your screen and encourages visitors to enter their email addresses to stay in the loop. 2. Yoast SEO When you write a post or develop a page, the last thing you want is to put all that effort in and lose out on prime SEO rankings. Yoast SEO is a plugin that sits in your dashboard and monitors the SEO…
Quiz Powered Lead Generation
So your website has regular (and hopefully growing) web traffic. Your bounce rate is even improving. Yet you still aren't generating leads (or making sales). You may need a new means of converting visitors into leads. Well placed calls to action (CTA) within your value added content is the most effective form of lead generation. This is often called "content marketing". An increasing number of websites are now including interactive quizzes in their content marketing strategies. Quizzes are growing in popularity - both for increasing website traffic and for generating leads. Buzzfeed uses them to drive traffic to their website. Perhaps you have even taken a quiz a friend has shared on Facebook. What if you could custom build a quiz that matches your brand, hooks to your product or service, and is easily sharable - all without knowing any CSS, HTML, or JavaScript?That's what Interact is for.[*] Interact Interact is software as a service that helps your website generate leads, drive sales, and grow your social reach - all through quizzes.Here is just one example of what you can do with Interact: Interact makes it easier than ever for you to include interactive quizzes on your website and social media channels.Every quiz can include an optional subscription form asking quiz takers to subscribe to your email list to see results. Interact claims that an average of 50% of quiz takers subscribe to an email list. That's a much better conversion rate than those sidebar subscription forms you're using!You may also include a CTA on each quiz completion screen pointing quiz takers to an article, product, or service that matches their results. Personalized product recommendations have a much better…