Stock Photos are Killing Your Image (And What to Do About It)

Stock photos… To use them or not? Is that a question you’ve been considering for your brand? As a new year approaches, you may be reevaluating your content branding strategies to make a more solid impact in 2018. When it comes to your brand, there are some obvious refresh points to cover, like website design, written content and online marketing strategy. But some less obvious detractors - like stock photos - may be lurking on your site and harming your brand without your knowledge. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] Take in the Whole Picture Images are a great way to tell a story, and indeed, image-driven marketing continues to perform well year over year. There’s a lot of pressure to deliver a glossy picture-rich site and churn out clickable social media content on popular image sharing sites (notably Pinterest and Instagram). If a picture says a thousand words, then your site and social media images have a lot to say about your brand. What are they saying? A thoughtful, visually driven photo campaign can powerfully impact your brand’s messaging across platforms. But if you’re not delivering photography services, this may be difficult to achieve. After all, you’ve got content to write, clients to meet with or widgets to make. In an effort to save time, and maybe a little cash, you may be tempted to turn to stock photos to tell your story for you. However, they may be costing you more than you think. Yes, stock photos tell a story, and it’s not your story. Consider brands with websites that you really connect…

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