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Tag: Online Marketing

Stop! Don’t publish fake reviews!

Reputation makes or breaks the company. No matter what kind of product or service you provide, customers usually look at reviews of your company during the buying process. Previous customer reviews and testimonials are among the top decision-making considerations prospects rely on, more so than ever with the use of the web. Positive reviews are among your greatest assets of a company, but listing fake reviews are among the most toxic and damaging things you can do to your brand. Let’s look at why you don’t want to publish fake reviews and how you can use any type of review to your advantage.

9 Easy Tips for Helping Your Nonprofit to Think in Marketing Terms

One of the most difficult parts of running a nonprofit is the administrative work and fundraising that happens behind the scenes. When you’re focused on meeting your nonprofit’s goals, the last thing you need is to miss those goals because you’re behind the curve when it comes to marketing your mission and the work that you do. The key to making connections and drawing support…

Boost Your Non-Profit’s Bottom Line With Recurring Online Donations

There’s a common misconception that non-profits don’t make any money. But if you operate, work for or volunteer with a non-profit, you know that this couldn’t be any farther from the truth. Non-profits need money to operate and serve their communities. Sometimes, non-profits need a lot of money to accomplish their goals or carry out their mission. Often, non-profits rely on donations to meet their…

How to Grow Your Ecommerce Store with Killer Content

If you’re running an ecommerce business, then you’ll know how important it is to stay connected to your customers. Any ecommerce company requires sales to thrive, but one-off sales from the occasional client isn’t enough. You need to find a way of transforming the traffic that happens upon your business website into dedicated clients for your company. That’s where killer content comes in. Ultimately, in…

Quick and Dirty SEO Primer for Bloggers

If you’re a blogger, you probably already know that SEO (search engine optimization) is an essential part of getting your blog posts “out there” and in front of your readers. But in my experience, bloggers don’t get the full picture when it comes to putting together the pieces for optimal search engine performance. Some bloggers rely too heavily on page views or ad clicks. Others…

Stand Out From the Crowd and Stay One Step Ahead of Copycat Competitors

Copycats. Just when you thought you’d left these middle school nuisances behind, you see something come across your Instagram feed that looks shockingly familiar. A little too familiar… You overhear a newcomer to a networking event with an elevator pitch that you’ve heard before. That you’ve delivered before… Copycat competitors are lurking everywhere, regardless of what industry you work in. And with the proliferation of…