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Tag: Copywriting

Should You Hire a Copywriter?

When I tell people I’m a copywriter, I usually get the same reaction: “Oh!” Followed by, “Cool. That’s pretty cool.” In general, most of the people I meet don’t quite understand what copywriters do, or how they get paid for it. Even my own mom wasn’t clear on what I actually do for a living and I’ve got a handful of family members who think that…

Basic HTML Primer for Copywriters

Every copywriter should have some web development know-how before taking web writing jobs. Since the modern copywriter often has the responsibility to craft some – if not all – of a brand’s online content, it’s important that they have the ability to make that content really work online. If you’re a copywriter, it’s no longer enough to know how to write stellar content – you…

Farm Market iD

Farm Market iD is a national businesses that provides data driven marketing and software solutions for agriculture businesses. They offer a wealth of useful content for agri-businesses on their blog, in their articles, and in their ebooks. In addition to this wealth of free content they also sell farm data and software like FarmFocus and FieldVision.FMiD is a unique company in a unique position. Their…

Welcome to Rystedt Creative Services

Increase Your Online Reach There are seemingly endless requirements for running a successful business or organization. Organization management, accounting, advertising, and customer relations alone can add up to an overwhelming tax on resources. Plus, you need to present a polished online image. Yet you still need to do what got you into your business to begin with! Since the Internet’s initial public growth in the…

What’s the Ideal Blog Post Length?

Blog posts are an essential part of your marketing strategy. But when you’re developing your editorial schedule, it can be a challenge to target the ideal blog posts that your readers want to see. As you balance post types, topics and authors, you need to also consider your blog post lengths. But does length really matter? In short, yes. Blog post length is important for…

12 Ways to Use Value Added Content to Generate (and Nurture) Leads

Value added content is exclusive content that your audience cannot get anywhere else. Perhaps you have a blog and you’ve even been expanding into other forms of value added content. Yet you still are not generating the leads you want with that content. Value added content is the core of any robust inbound marketing strategy but you still need to leverage it. Merely publishing your…

5 Types of Value Added Content

Value added content is exclusive content that your audience cannot get anywhere else. Such content is the core of any content marketing strategy. According to the Content Marketing Institute’s 2015 study, marketers allocate 28% of their total marketing budget to content marketing. 28% – that’s a lot! Marketers pay attention to content because content drives leads and sales. Content marketing works and should be the…

Website Self-Evaluation

Some organizations contact us because they are aware that their websites need improvement but they are unsure what exactly needs to be done. In order to assist these organizations in prioritizing their web-work we provide free website evaluations and initial consultations (contact us if you want to take advantage of these services). To complement our evaluations and consultations we have developed this website self-evaluation. Don’t…