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Tag: Blog Tips

9 Reasons Your Business Needs a Blog in 2019 – Yes, Even Yours!

Each year, it seems, everyone says “Oh, blogging is dead. People have switched to [insert trendy platform here].” Yet year after year, without fail, blogs continue to drive readers to company sites and convert those readers into paying customers. So why can’t we just shake these darn blogs and move to holographic iPhone messaging? In short, blogging just works. Custom organic writing is something that…

Quick and Dirty SEO Primer for Bloggers

If you’re a blogger, you probably already know that SEO (search engine optimization) is an essential part of getting your blog posts “out there” and in front of your readers. But in my experience, bloggers don’t get the full picture when it comes to putting together the pieces for optimal search engine performance. Some bloggers rely too heavily on page views or ad clicks. Others…

Does Your Blog Need a Web Developer?

Blogging is a great way to share your brilliant insights to the world. But if you’re a writer and not a web developer, you probably don’t particularly enjoy all of that technical stuff that comes along with maintaining your blog’s web presence. (I know I don’t.) Setting up a blog, managing hosting (including security and backups), customizing your theme and webpages all take time. And…

What’s the Ideal Blog Post Length?

Blog posts are an essential part of your marketing strategy. But when you’re developing your editorial schedule, it can be a challenge to target the ideal blog posts that your readers want to see. As you balance post types, topics and authors, you need to also consider your blog post lengths. But does length really matter? In short, yes. Blog post length is important for…

How to Add a WordPress Blog to a Non-WordPress Website

Nearly 30% of all websites are now powered by WordPress. WordPress remains the top blogging platform despite competition from other blogging tools like Ghost, Squarespace, Blogger, and others. Blogging is still very much alive and well thanks to the power of content marketing. Businesses and organizations of all kinds are using blogs to develop their authority, grow their traffic, and increase their conversions. Consequently, we…