9 Reasons Your Business Needs a Blog in 2020 – Yes, Even Yours!
Blogs are far from outdated and can serve as a robust lead generation tool. Here are nine of the top reasons your business needs a blog in 2020.
How to Properly Format Your Blog Posts in an Offline Editor
You’ve been blogging – which is great – but formatting your blog posts is getting you down. Blogging is a time investment. If done well it’s a rewarding investment. But you shouldn’t spend more time than you need to. Many bloggers spend almost as much time formatting their blog posts as they do writing them. It doesn’t have to be that way. This how-to guide…
Quick and Dirty SEO Primer for Bloggers
If you’re a blogger, you probably already know that SEO (search engine optimization) is an essential part of getting your blog posts “out there” and in front of your readers. But in my experience, bloggers don’t get the full picture when it comes to putting together the pieces for optimal search engine performance. Some bloggers rely too heavily on page views or ad clicks. Others…
Top 10 Blog Posts Your Business Blog Should Include
We’ve been talking a lot recently about why your brand needs a blog and how to schedule time for accomplishing your creative to-do list. But before you sit down to write, it’s important to know what you’re going to write. While your editorial schedule should have you covered here, what happens when your ideas run dry? What do you do when writer’s block strikes before…
Does Your Blog Need a Web Developer?
Blogging is a great way to share your brilliant insights to the world. But if you’re a writer and not a web developer, you probably don’t particularly enjoy all of that technical stuff that comes along with maintaining your blog’s web presence. (I know I don’t.) Setting up a blog, managing hosting (including security and backups), customizing your theme and webpages all take time. And…
What’s the Ideal Blog Post Length?
Blog posts are an essential part of your marketing strategy. But when you’re developing your editorial schedule, it can be a challenge to target the ideal blog posts that your readers want to see. As you balance post types, topics and authors, you need to also consider your blog post lengths. But does length really matter? In short, yes. Blog post length is important for…
How to Add a WordPress Blog to a Non-WordPress Website
Nearly 30% of all websites are now powered by WordPress. WordPress remains the top blogging platform despite competition from other blogging tools like Ghost, Squarespace, Blogger, and others. Blogging is still very much alive and well thanks to the power of content marketing. Businesses and organizations of all kinds are using blogs to develop their authority, grow their traffic, and increase their conversions. Consequently, we…
How Your Business Can Leverage Google’s Longer Search Snippets
What is a search snippet? A search snippet is a description of or an excerpt from a webpage. The descriptions you see in search engine result pages (SERPs) are search snippets. What is a meta-description? A meta-description is a description of a webpage set by the site itself using structured metadata. Many search snippets you see in SERPs are set by the pages’ meta-descriptions. What…
7 Tips to Plan and Maintain an Editorial Schedule Like a Pro
Creating great content means spending time well, creating content. If you’ve got a blog (you should), your audience is likely expecting multiple new pieces of content from you each week. And that’s on top of your other job functions! Chances are, you’re not going to have something insightful to say every time you sit down at your computer. So if you want to stay on top…
About Rystedt Creative Services
At Rystedt Creative, we believe your web experience should be simple and straightforward. Whether your life’s calling is to make custom lawn gnomes or host conferences for pushing the boundaries of scientific knowledge, we can help you handle the details of maintaining your online influence.
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