Quick and Dirty SEO Primer for Bloggers
If you’re a blogger, you probably already know that SEO (search engine optimization) is an essential part of getting your blog posts “out there” and in front of your readers. But in my experience, bloggers don’t get the full picture when it comes to putting together the pieces for optimal search engine performance. Some bloggers rely too heavily on page views or ad clicks. Others…
Do Keywords Still Matter in Search Engine Optimization (SEO)?
What keywords are you ranking for? You want your website to rank for words and phrases that your ideal customers are using in their search queries. Some online marketers still advocate for a high percentage of the words on any page containing the key words or phrases you are attempting to rank for. Other online marketers are touting a new era of interconnected topical and…
How to Use Business Reviews to Boost Your Organic Search Results
Your business is awesome. You know it, we know it, but do your potential customers know how great you are? Having a wealth of happy customers may be the best word of mouth strategy but it does little to boost your organic search results online. When you transfer this word of mouth power to the Web great things happen! This is why many businesses are…
The Mobile Trend
Online browsing habits have changed greatly over the last decade. No longer are users relying on their PCs for opening your emails, searching for your services, or purchasing your products. The majority of hours spent, search queries made, and emails opened are now from mobile devices. The smartphone trend has changed and will continue to change the Web. A slew of new smartphones are expected…
How Your Business Can Leverage Google’s Longer Search Snippets
What is a search snippet? A search snippet is a description of or an excerpt from a webpage. The descriptions you see in search engine result pages (SERPs) are search snippets. What is a meta-description? A meta-description is a description of a webpage set by the site itself using structured metadata. Many search snippets you see in SERPs are set by the pages’ meta-descriptions. What…
What is SEO? (And Why Should You Care?)
SEO is a hot buzzword when it comes to online business and advertising. But what is SEO exactly? And why does it matter? In short, SEO – or search engine optimization, as the term is properly named – is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by…