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Category: Online Marketing

What Your Facebook-Only Business is Missing

Most businesses these days have a Facebook presence. Some business owners have a Facebook presence and little – if anything – else. But are Facebook-only businesses missing out? Let’s take a look at some of the weaknesses of the Facebook-only business model.     Facebook’s Audience is Huge. Everyone’s on Facebook. Or at least almost anyone with an Internet connection is. Facebook is free and…

A Marketing Primer for Online Sales

In today’s online marketing vernacular, there seems to be little, if any, distinction between marketing and promotion. Many marketing “experts” even use the terms interchangeably to refer to the act of selling products online. In truth, marketing and promotion are two separate but interrelated activities. Both are essential for pushing products or services and attracting new customers. But there are some significant differences. Promotion is…

What’s The Real Cost of Creative Content?

When you think about working with a creative content professional to boost your brand or business, there are probably two things that immediately come to mind: First: “I’m going to get a personalized product that perfectly fits my business and brand!” And: “Holy crap! This is expensive!” If you were to order something like a customized ceramic pet food bowl from an artisan potter, you…

12 Ways to Use Value Added Content to Generate (and Nurture) Leads

Value added content is exclusive content that your audience cannot get anywhere else. Perhaps you have a blog and you’ve even been expanding into other forms of value added content. Yet you still are not generating the leads you want with that content. Value added content is the core of any robust inbound marketing strategy but you still need to leverage it. Merely publishing your…

The Mobile Trend

Online browsing habits have changed greatly over the last decade. No longer are users relying on their PCs for opening your emails, searching for your services, or purchasing your products. The majority of hours spent, search queries made, and emails opened are now from mobile devices. The smartphone trend has changed and will continue to change the Web. A slew of new smartphones are expected…

Stock Photos are Killing Your Image (And What to Do About It)

Stock photos… To use them or not? Is that a question you’ve been considering for your brand? As a new year approaches, you may be reevaluating your content branding strategies to make a more solid impact in 2018. When it comes to your brand, there are some obvious refresh points to cover, like website design, written content and online marketing strategy. But some less obvious…

Quiz Powered Lead Generation

So your website has regular (and hopefully growing) web traffic. Your bounce rate is even improving. Yet you still aren’t generating leads (or making sales). You may need a new means of converting visitors into leads. Well placed calls to action (CTA) within your value added content is the most effective form of lead generation. This is often called “content marketing”. An increasing number of…