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Category: Graphic Design

Fontasia: Shedding Light on Fonts – an Introduction

Basics of Fontology / Typography Font what? Fontology? Typography? What does all this mean? Well, let’s break down the meanings of “font”, “asia”, “ology”, “type”, and “graphy”. “Font” – a complete set of characters of a particular style and weight which, in the days of block metal press printing, were cast or poured. “Asia” – to rise, in reference to the sun, or to shed…

How to Prepare Your Material for Your Web or Graphic Designer – and Get a Better First Draft

Get Your Nikes On! A Few Tips Before Running to Your Designer I recently received a call from a customer needing a fresh design for a brochure. This is what she had when she called: Ideas, but unsure of which direction to take Copies of a variety of logos, colors, and fonts from decades of changes And she wanted something bright and “up to date”…