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Category: Copywriting

What’s the Ideal Blog Post Length?

Blog posts are an essential part of your marketing strategy. But when you’re developing your editorial schedule, it can be a challenge to target the ideal blog posts that your readers want to see. As you balance post types, topics and authors, you need to also consider your blog post lengths. But does length really matter? In short, yes. Blog post length is important for…

12 Ways to Use Value Added Content to Generate (and Nurture) Leads

Value added content is exclusive content that your audience cannot get anywhere else. Perhaps you have a blog and you’ve even been expanding into other forms of value added content. Yet you still are not generating the leads you want with that content. Value added content is the core of any robust inbound marketing strategy but you still need to leverage it. Merely publishing your…

5 Types of Value Added Content

Value added content is exclusive content that your audience cannot get anywhere else. Such content is the core of any content marketing strategy. According to the Content Marketing Institute’s 2015 study, marketers allocate 28% of their total marketing budget to content marketing. 28% – that’s a lot! Marketers pay attention to content because content drives leads and sales. Content marketing works and should be the…

How to Monetize Your Blog: Building Your Subscriber List

Recently we talked about monetizing your blog without driving your readers crazy. We discussed some of the more annoying ways to make money blogging, including through pushing ads and promoting affiliate programs. If you want to make money blogging, you probably want to steer clear of these money making methods – at least to a degree. At the right time and under the right circumstances,…