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A Marketing Primer for Online Sales

In today’s online marketing vernacular, there seems to be little, if any, distinction between marketing and promotion. Many marketing “experts” even use the terms interchangeably to refer to the act of selling products online. In truth, marketing and promotion are two separate but interrelated activities. Both are essential for pushing products or services and attracting new customers. But there are some significant differences. Promotion is…

What’s The Real Cost of Creative Content?

When you think about working with a creative content professional to boost your brand or business, there are probably two things that immediately come to mind: First: “I’m going to get a personalized product that perfectly fits my business and brand!” And: “Holy crap! This is expensive!” If you were to order something like a customized ceramic pet food bowl from an artisan potter, you…

Flash is Dead – Here’s What to Do Now

Flash is a multimedia software platform that was once a dominant force on the Web. Adobe Flash has been used to develop and play animations, audio and video content, games, and web apps. Once upon a time you could barely get around the Web without the Flash extension installed on your web browser. Being without Flash meant videos wouldn’t play, slideshows wouldn’t get displayed, and…

12 Ways to Use Value Added Content to Generate (and Nurture) Leads

Value added content is exclusive content that your audience cannot get anywhere else. Perhaps you have a blog and you’ve even been expanding into other forms of value added content. Yet you still are not generating the leads you want with that content. Value added content is the core of any robust inbound marketing strategy but you still need to leverage it. Merely publishing your…

How to Add a WordPress Blog to a Non-WordPress Website

Nearly 30% of all websites are now powered by WordPress. WordPress remains the top blogging platform despite competition from other blogging tools like Ghost, Squarespace, Blogger, and others. Blogging is still very much alive and well thanks to the power of content marketing. Businesses and organizations of all kinds are using blogs to develop their authority, grow their traffic, and increase their conversions. Consequently, we…

Why Reliable Web Hosting Matters for Your Business

Your business needs reliable web hosting so that you (and your visitors) can depend on your website today (and tomorrow). Every website is hosted somewhere. Hosting is the service that gives your website a location in the Web. Every website has hosting – including yours. Minimal web hosting provides your business with server space for your website’s files. Yet hosting can also include additional features…

The Most Important Factor in Successful Business

There are many important factors that make up a successful business. Motivated employees, technology usage (hey, we can help with that), financial investment, marketing strategy, and more. Yet I think there is a single most important factor in successful business. Your committed diligence in accomplishing what you love is the most important factor in a successful business. Perhaps this principle could be broken down into…

The Mobile Trend

Online browsing habits have changed greatly over the last decade. No longer are users relying on their PCs for opening your emails, searching for your services, or purchasing your products. The majority of hours spent, search queries made, and emails opened are now from mobile devices. The smartphone trend has changed and will continue to change the Web. A slew of new smartphones are expected…