Should You Hire a Graphic Designer or a Graphic Artist?
Who should you seek out — a Graphic Designer or a Graphic Artist? The answer to this question is actually fairly simple — if you consider what you have to work with and what you want to accomplish. Customers often ask me to work on a project as a Graphic Designer without realizing that what they really need is a Graphic Artist. When I meet…
What Your Facebook-Only Business is Missing
Most businesses these days have a Facebook presence. Some business owners have a Facebook presence and little – if anything – else. But are Facebook-only businesses missing out? Let’s take a look at some of the weaknesses of the Facebook-only business model. Facebook’s Audience is Huge. Everyone’s on Facebook. Or at least almost anyone with an Internet connection is. Facebook is free and…
Do Keywords Still Matter in Search Engine Optimization (SEO)?
What keywords are you ranking for? You want your website to rank for words and phrases that your ideal customers are using in their search queries. Some online marketers still advocate for a high percentage of the words on any page containing the key words or phrases you are attempting to rank for. Other online marketers are touting a new era of interconnected topical and…
The 25 Best WordPress Plugins for Small Business
Getting your small business website up and running opens a whole new world of possibility: online marketing and e-commerce. WordPress is a powerful tool that powers over 30 percent of websites currently online and has big names using its interface, including the New York Times, Disney and Mercedes-Benz. When you join the ranks of businesses and bloggers that trust their brand’s online presence to WordPress,…
What’s the Ideal Blog Post Length?
Blog posts are an essential part of your marketing strategy. But when you’re developing your editorial schedule, it can be a challenge to target the ideal blog posts that your readers want to see. As you balance post types, topics and authors, you need to also consider your blog post lengths. But does length really matter? In short, yes. Blog post length is important for…
HubSpot vs WordPress: The Ultimate Comparison
So you are thinking about launching (or re-launching) a website. You’ve probably heard of popular services like HubSpot CMS and WordPress. Which should you choose (if either)? Let’s pit HubSpot and WordPress against each other and see who comes out on top. In this article we’ll cover both HubSpot’ and WordPress’s access to data, analytics, blog management, extensibility, page building, search engine optimization (SEO), and…
Should you pay per project or per hour for your web development and design?
If you are in the market for web-development you will eventually be presented with a pricing model for the services you’re requesting. One Facebook user recently commented on a request for WordPress support that “eventually developers will slap a price on it”. Well if you are in the market for web development services you are already aware that there will be a cost associated with…
Say Hello to Your Virtual Front Office Staff: Your Blog
When you have an online business, it can be challenging to convey a personal connection with those who enter your online store. Whether you’re selling high end clothing or virtual coaching services, you need a front office staff that lets your customers get to know you. After all, personal connections go a long way when you’re trying to make sales or retain clients. If your…
A Marketing Primer for Online Sales
In today’s online marketing vernacular, there seems to be little, if any, distinction between marketing and promotion. Many marketing “experts” even use the terms interchangeably to refer to the act of selling products online. In truth, marketing and promotion are two separate but interrelated activities. Both are essential for pushing products or services and attracting new customers. But there are some significant differences. Promotion is…
What’s The Real Cost of Creative Content?
When you think about working with a creative content professional to boost your brand or business, there are probably two things that immediately come to mind: First: “I’m going to get a personalized product that perfectly fits my business and brand!” And: “Holy crap! This is expensive!” If you were to order something like a customized ceramic pet food bowl from an artisan potter, you…
About Rystedt Creative Services
At Rystedt Creative, we believe your web experience should be simple and straightforward. Whether your life’s calling is to make custom lawn gnomes or host conferences for pushing the boundaries of scientific knowledge, we can help you handle the details of maintaining your online influence.
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