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What Your Facebook-Only Business is Missing

Most businesses these days have a Facebook presence. Some business owners have a Facebook presence and little – if anything – else. But are Facebook-only businesses missing out? Let’s take a look at some of the weaknesses of the Facebook-only business model.     Facebook’s Audience is Huge. Everyone’s on Facebook. Or at least almost anyone with an Internet connection is. Facebook is free and…

The 25 Best WordPress Plugins for Small Business

Getting your small business website up and running opens a whole new world of possibility: online marketing and e-commerce. WordPress is a powerful tool that powers over 30 percent of websites currently online and has big names using its interface, including the New York Times, Disney and Mercedes-Benz. When you join the ranks of businesses and bloggers that trust their brand’s online presence to WordPress,…

What’s the Ideal Blog Post Length?

Blog posts are an essential part of your marketing strategy. But when you’re developing your editorial schedule, it can be a challenge to target the ideal blog posts that your readers want to see. As you balance post types, topics and authors, you need to also consider your blog post lengths. But does length really matter? In short, yes. Blog post length is important for…

HubSpot vs WordPress: The Ultimate Comparison

So you are thinking about launching (or re-launching) a website. You’ve probably heard of popular services like HubSpot CMS and WordPress. Which should you choose (if either)? Let’s pit HubSpot and WordPress against each other and see who comes out on top. In this article we’ll cover both HubSpot’ and WordPress’s access to data, analytics, blog management, extensibility, page building, search engine optimization (SEO), and…

Should you pay per project or per hour for your web development and design?

If you are in the market for web-development you will eventually be presented with a pricing model for the services you’re requesting. One Facebook user recently commented on a request for WordPress support that “eventually developers will slap a price on it”. Well if you are in the market for web development services you are already aware that there will be a cost associated with…

A Marketing Primer for Online Sales

In today’s online marketing vernacular, there seems to be little, if any, distinction between marketing and promotion. Many marketing “experts” even use the terms interchangeably to refer to the act of selling products online. In truth, marketing and promotion are two separate but interrelated activities. Both are essential for pushing products or services and attracting new customers. But there are some significant differences. Promotion is…

What’s The Real Cost of Creative Content?

When you think about working with a creative content professional to boost your brand or business, there are probably two things that immediately come to mind: First: “I’m going to get a personalized product that perfectly fits my business and brand!” And: “Holy crap! This is expensive!” If you were to order something like a customized ceramic pet food bowl from an artisan potter, you…