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Renewed Strength Personal Training Studio

Renewed Strength Personal Training Studio is a local fitness and training studio that was concerned about a competitor’s position in Google search engine results pages (SERPs). In certain searches this other fitness coach was also ranking on page one or even above Renewed Strength Personal Training. Yet their competitor’s website is poorly designed compared to Renewed Strength and the services they offer are limited. So…

Does Your Blog Need a Web Developer?

Blogging is a great way to share your brilliant insights to the world. But if you’re a writer and not a web developer, you probably don’t particularly enjoy all of that technical stuff that comes along with maintaining your blog’s web presence. (I know I don’t.) Setting up a blog, managing hosting (including security and backups), customizing your theme and webpages all take time. And…

15 Common WordPress Mistakes Small Businesses Make (and What to Do About Them)

WordPress is a powerful content management system (CMS) that meets the needs of countless small businesses. Many small businesses launch the first version of their website themselves. You slave over it, tweak it, launch it, and sit back basking in your shiny new website’s glory. Yet we all make mistakes from time to time… and too often, with the Web, we don’t realize our mistakes…

What Your Facebook-Only Business is Missing

Most businesses these days have a Facebook presence. Some business owners have a Facebook presence and little – if anything – else. But are Facebook-only businesses missing out? Let’s take a look at some of the weaknesses of the Facebook-only business model.     Facebook’s Audience is Huge. Everyone’s on Facebook. Or at least almost anyone with an Internet connection is. Facebook is free and…

The 25 Best WordPress Plugins for Small Business

Getting your small business website up and running opens a whole new world of possibility: online marketing and e-commerce. WordPress is a powerful tool that powers over 30 percent of websites currently online and has big names using its interface, including the New York Times, Disney and Mercedes-Benz. When you join the ranks of businesses and bloggers that trust their brand’s online presence to WordPress,…

What’s the Ideal Blog Post Length?

Blog posts are an essential part of your marketing strategy. But when you’re developing your editorial schedule, it can be a challenge to target the ideal blog posts that your readers want to see. As you balance post types, topics and authors, you need to also consider your blog post lengths. But does length really matter? In short, yes. Blog post length is important for…

HubSpot vs WordPress: The Ultimate Comparison

So you are thinking about launching (or re-launching) a website. You’ve probably heard of popular services like HubSpot CMS and WordPress. Which should you choose (if either)? Let’s pit HubSpot and WordPress against each other and see who comes out on top. In this article we’ll cover both HubSpot’ and WordPress’s access to data, analytics, blog management, extensibility, page building, search engine optimization (SEO), and…

Should you pay per project or per hour for your web development and design?

If you are in the market for web-development you will eventually be presented with a pricing model for the services you’re requesting. One Facebook user recently commented on a request for WordPress support that “eventually developers will slap a price on it”. Well if you are in the market for web development services you are already aware that there will be a cost associated with…