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How to Grow Your Ecommerce Store with Killer Content

If you’re running an ecommerce business, then you’ll know how important it is to stay connected to your customers. Any ecommerce company requires sales to thrive, but one-off sales from the occasional client isn’t enough. You need to find a way of transforming the traffic that happens upon your business website into dedicated clients for your company. That’s where killer content comes in. Ultimately, in…

Fontasia: Shedding Light on Fonts – an Introduction

Basics of Fontology / Typography Font what? Fontology? Typography? What does all this mean? Well, let’s break down the meanings of “font”, “asia”, “ology”, “type”, and “graphy”. “Font” – a complete set of characters of a particular style and weight which, in the days of block metal press printing, were cast or poured. “Asia” – to rise, in reference to the sun, or to shed…

Quick and Dirty SEO Primer for Bloggers

If you’re a blogger, you probably already know that SEO (search engine optimization) is an essential part of getting your blog posts “out there” and in front of your readers. But in my experience, bloggers don’t get the full picture when it comes to putting together the pieces for optimal search engine performance. Some bloggers rely too heavily on page views or ad clicks. Others…

Farm Market iD

Farm Market iD is a national businesses that provides data driven marketing and software solutions for agriculture businesses. They offer a wealth of useful content for agri-businesses on their blog, in their articles, and in their ebooks. In addition to this wealth of free content they also sell farm data and software like FarmFocus and FieldVision.FMiD is a unique company in a unique position. Their…

How to Prepare Your Material for Your Web or Graphic Designer – and Get a Better First Draft

Get Your Nikes On! A Few Tips Before Running to Your Designer I recently received a call from a customer needing a fresh design for a brochure. This is what she had when she called: Ideas, but unsure of which direction to take Copies of a variety of logos, colors, and fonts from decades of changes And she wanted something bright and “up to date”…

Lady Environmental

“I collaborated with Rystedt Creative Services to digitize my logo for my blog/business. They worked within an efficient timeline to produce a logo that matched the original that I had drawn while also making it better than the original and more professional looking. I absolutely love it. I know also that if I need help with a website management issue, I can talk to them…

Stand Out From the Crowd and Stay One Step Ahead of Copycat Competitors

Copycats. Just when you thought you’d left these middle school nuisances behind, you see something come across your Instagram feed that looks shockingly familiar. A little too familiar… You overhear a newcomer to a networking event with an elevator pitch that you’ve heard before. That you’ve delivered before… Copycat competitors are lurking everywhere, regardless of what industry you work in. And with the proliferation of…

Medium vs WordPress

So you are thinking of starting (or restarting) a blog (by the way, if you aren’t blogging yet you should be). You’ve heard of popular blogging platforms like Medium, WordPress, and HubSpot CMS. Which blogging platform should you choose? In this article we pit two of the most popular blogging platforms against one another to reveal their pros and cons. Medium vs WordPress, which is…