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What is SEO? (And Why Should You Care?)

SEO is a hot buzzword when it comes to online business and advertising. But what is SEO exactly? And why does it matter? In short, SEO – or search engine optimization, as the term is properly named – is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by…

Relaunching the Raising Rystedts Blog

In addition to creating modern and effective online content for our clients we have been busy refreshing our own online properties. The Raising Rystedts blog is a family blog published by our Chief Creative Officer (CCO), Gabrielle. It is also our oldest active online property… and it was in need of a refresh. The old site had expensive hosting, an inflexible content management system (CMS),…

Secret Recipes and Recipes for Success

Have you ever had a Coke? If you’re a typical American, your answer probably ranges from something like “yes, of course” to “duh… this goes without saying”. Not only is Coke a popular brand to American tastes and diet, but it’s a worldwide staple beverage. Coke’s in every developed country; in the bodegas, restaurants and cafes that litter the map. It’s also readily available in…

The Best Content Management System: WordPress

What do Tech Crunch, BBC America and the official Disney owned Star Wars Blog all have in common? Sure, they publish stuff you can read, they’re well known and their owners make money but there is something else… WordPress All of these sites are powered by WordPress. As are sites owned by Sony, Bloomberg, the New Yorker… and many, many more. WordPress Has Transformed the…