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9 Reasons Your Business Needs a Blog in 2019 – Yes, Even Yours!

Each year, it seems, everyone says “Oh, blogging is dead. People have switched to [insert trendy platform here].” Yet year after year, without fail, blogs continue to drive readers to company sites and convert those readers into paying customers. So why can’t we just shake these darn blogs and move to holographic iPhone messaging? In short, blogging just works. Custom organic writing is something that…

How We Build a Website – Step by Step

Purchasing a new website is a bit of a mystery. Even after you’ve chosen a Web Developer and defined your project, you may not know how your website is being built. Every company and every project is unique in some ways and so processes vary, not only by developer and agency, but also from project to project. Yet some steps remain constant. Wondering how we build websites? Wonder no longer. Here’s our creative process, step by step.

8 Reasons Why Your Nonprofit Should Be Using WordPress for its Website in 2019

WordPress has been a popular content management system (CMS) since it launched in 2003. Although originally designed as a blogging tool, it now powers nearly a third of the Web. That’s more than 60 million websites – many of which are nonprofit sites.

Nonprofits, big and small, local and global, are choosing WordPress because it empowers them to focus on what they do best – make our world a better place.

Improve Your Workflow with These Productivity Boosting Apps for macOS (2018 Update)

Rystedt Creative is powered partially by Macs. Whether you like them or hate them, Macs have remained a favorite of creative professionals since Apple and Adobe brought vector graphics to laser printers in 1985. Today you are likely to find at least a couple of Macs in the offices of graphic design freelancers creating logos and business cards out of their homes; print-shops sending items…

Should You Hire a Copywriter?

When I tell people I’m a copywriter, I usually get the same reaction: “Oh!” Followed by, “Cool. That’s pretty cool.” In general, most of the people I meet don’t quite understand what copywriters do, or how they get paid for it. Even my own mom wasn’t clear on what I actually do for a living and I’ve got a handful of family members who think that…

9 Easy Tips for Helping Your Nonprofit to Think in Marketing Terms

One of the most difficult parts of running a nonprofit is the administrative work and fundraising that happens behind the scenes. When you’re focused on meeting your nonprofit’s goals, the last thing you need is to miss those goals because you’re behind the curve when it comes to marketing your mission and the work that you do. The key to making connections and drawing support…