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Get Your Time Back and Reduce Your Stress with a Web Maintenance and Support Retainer

Maintaining a website is no easy task. From security to backups and software updates to new content, a website can consume a lot of your time. Worse, if you aren’t a web professional, maintaining your website may become yet another stressor. No wonder so many small businesses and nonprofits leave their websites unattended for months (or even years). Your website isn’t a billboard or a…

The Parenting Copywriter

Gabrielle, our own Chief Creative Officer (CCO), is The Parenting Copywriter. As Rystedt Creative’s CCO she leads our copywriting team but she still loves writing herself – especially on parenting. As her client base has grown she has focused increasingly on the parenting market. Countless businesses need to market to parents effectively. Target is focusing on millennial parents in much of their marketing, cloth diaper…

Should I Let AI Build My Website?

What is AI? “AI” stands for Artificial Intelligence. But what is that, really? What People Think AI Is:   What Developers Want AI to Be:   What AI Actually Is (to date): Alright, humor aside, here’s what AI actually is: Colloquially, the term “artificial intelligence” is applied when a machine mimics “cognitive” functions that humans associate with other human minds, such as “learning” and “problem…

Boost Your Non-Profit’s Bottom Line With Recurring Online Donations

There’s a common misconception that non-profits don’t make any money. But if you operate, work for or volunteer with a non-profit, you know that this couldn’t be any farther from the truth. Non-profits need money to operate and serve their communities. Sometimes, non-profits need a lot of money to accomplish their goals or carry out their mission. Often, non-profits rely on donations to meet their…

The Native American South Carolina Archive (NASCA)

“I work at the University of South Carolina. We had a student-built web archive of Native American materials held by the university. It was promising, but had some problems and various fixes that needed to happen. I found Rystedt Creative via Twitter, and reached out–and I am very glad I did! Joshua is a very, very good web developer, with an excellent understanding of both…

Wix vs WordPress: Which Should You Use to Build Your Website?

So you are thinking about launching (or re-launching) a website. You’ve probably heard of popular platforms like Wix and WordPress. Which should you choose (if either)? Let’s pit Wix and WordPress against each other and see who comes out on top. In this article we’ll cover both Wix’s and WordPress’s: Access to data, Analytics, Blog management, Extensibility, Page building, Search engine optimization (SEO), and Theming…

How to Grow Your Ecommerce Store with Killer Content

If you’re running an ecommerce business, then you’ll know how important it is to stay connected to your customers. Any ecommerce company requires sales to thrive, but one-off sales from the occasional client isn’t enough. You need to find a way of transforming the traffic that happens upon your business website into dedicated clients for your company. That’s where killer content comes in. Ultimately, in…

Fontasia: Shedding Light on Fonts – an Introduction

Basics of Fontology / Typography Font what? Fontology? Typography? What does all this mean? Well, let’s break down the meanings of “font”, “asia”, “ology”, “type”, and “graphy”. “Font” – a complete set of characters of a particular style and weight which, in the days of block metal press printing, were cast or poured. “Asia” – to rise, in reference to the sun, or to shed…