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Author: Joshua Rystedt

Introduction to Structured Metadata

Your website should help search engines and social networks understand it. Your content is designed and written for your visitors. Typically website owners expect Google, Facebook, Twitter, and others to just understand that content and display it logically. That usually works. Search engine crawlers have become quite advanced and social networks can often just pull an image and a text snippet. But what if you…

Quiz Powered Lead Generation

So your website has regular (and hopefully growing) web traffic. Your bounce rate is even improving. Yet you still aren’t generating leads (or making sales). You may need a new means of converting visitors into leads. Well placed calls to action (CTA) within your value added content is the most effective form of lead generation. This is often called “content marketing”. An increasing number of…

Weebly vs WordPress

So you are thinking of building a website (or having one built for you). You’ve heard of popular software like Weebly and WordPress. You know that you want to make changes to your site on your own after it is launched. Which do you choose (if either)? Here we pit Weebly vs WordPress so you can make the most informed decision. Content Management Systems Both…

Sweet Dreams 4 Kids Daycare

Sweet Dreams 4 Kids Daycare in Owings Mills Maryland is an established local daycare with an outstanding reputation. Angela Jones-Coleman has over two decades of childcare experience and has maintained close relationships with the families she serves. Until recently Sweet Dreams 4 Kids Daycare did not have a dedicated home on the Web. Like many local businesses, Sweet Dreams 4 Kids relied upon word of…

5 Types of Value Added Content

Value added content is exclusive content that your audience cannot get anywhere else. Such content is the core of any content marketing strategy. According to the Content Marketing Institute’s 2015 study, marketers allocate 28% of their total marketing budget to content marketing. 28% – that’s a lot! Marketers pay attention to content because content drives leads and sales. Content marketing works and should be the…

Website Self-Evaluation

Some organizations contact us because they are aware that their websites need improvement but they are unsure what exactly needs to be done. In order to assist these organizations in prioritizing their web-work we provide free website evaluations and initial consultations (contact us if you want to take advantage of these services). To complement our evaluations and consultations we have developed this website self-evaluation. Don’t…

How to Secure Your WordPress Website

Security is a hot topic in tech and WordPress is no exception. It seems that no one is safe from the risk of being hacked. Governments, banks, retailers, bloggers, and virtually everyone else has reported being hacked at some point. And these are just the successful hacks we are aware of. Perhaps you have already experienced the frustration of being a hacking victim. Most Americans…

Should I hire a web-developer? (And how much should I pay?)

This post is part one of a series on hiring a web-developer. Read part two, the Guide to Estimating Your Web-Development Costs, here. You’re considering hiring a web-developer because you either want to launch a website or update your existing one. After determining what you want developed, updated, or fixed you must figure out how you will accomplish this and who will do the work. So,…