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Author: Gabrielle Rystedt

What’s The Real Cost of Creative Content?

When you think about working with a creative content professional to boost your brand or business, there are probably two things that immediately come to mind: First: “I’m going to get a personalized product that perfectly fits my business and brand!” And: “Holy crap! This is expensive!” If you were to order something like a customized ceramic pet food bowl from an artisan potter, you…

Stock Photos are Killing Your Image (And What to Do About It)

Stock photos… To use them or not? Is that a question you’ve been considering for your brand? As a new year approaches, you may be reevaluating your content branding strategies to make a more solid impact in 2018. When it comes to your brand, there are some obvious refresh points to cover, like website design, written content and online marketing strategy. But some less obvious…

How to Monetize Your Blog: Building Your Subscriber List

Recently we talked about monetizing your blog without driving your readers crazy. We discussed some of the more annoying ways to make money blogging, including through pushing ads and promoting affiliate programs. If you want to make money blogging, you probably want to steer clear of these money making methods – at least to a degree. At the right time and under the right circumstances,…

What is SEO? (And Why Should You Care?)

SEO is a hot buzzword when it comes to online business and advertising. But what is SEO exactly? And why does it matter? In short, SEO – or search engine optimization, as the term is properly named – is: “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by…

Secret Recipes and Recipes for Success

Have you ever had a Coke? If you’re a typical American, your answer probably ranges from something like “yes, of course” to “duh… this goes without saying”. Not only is Coke a popular brand to American tastes and diet, but it’s a worldwide staple beverage. Coke’s in every developed country; in the bodegas, restaurants and cafes that litter the map. It’s also readily available in…