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Author: Gabrielle Rystedt

Quick and Dirty SEO Primer for Bloggers

If you’re a blogger, you probably already know that SEO (search engine optimization) is an essential part of getting your blog posts “out there” and in front of your readers. But in my experience, bloggers don’t get the full picture when it comes to putting together the pieces for optimal search engine performance. Some bloggers rely too heavily on page views or ad clicks. Others…

Stand Out From the Crowd and Stay One Step Ahead of Copycat Competitors

Copycats. Just when you thought you’d left these middle school nuisances behind, you see something come across your Instagram feed that looks shockingly familiar. A little too familiar… You overhear a newcomer to a networking event with an elevator pitch that you’ve heard before. That you’ve delivered before… Copycat competitors are lurking everywhere, regardless of what industry you work in. And with the proliferation of…

Does Your Blog Need a Web Developer?

Blogging is a great way to share your brilliant insights to the world. But if you’re a writer and not a web developer, you probably don’t particularly enjoy all of that technical stuff that comes along with maintaining your blog’s web presence. (I know I don’t.) Setting up a blog, managing hosting (including security and backups), customizing your theme and webpages all take time. And…

What Your Facebook-Only Business is Missing

Most businesses these days have a Facebook presence. Some business owners have a Facebook presence and little – if anything – else. But are Facebook-only businesses missing out? Let’s take a look at some of the weaknesses of the Facebook-only business model.     Facebook’s Audience is Huge. Everyone’s on Facebook. Or at least almost anyone with an Internet connection is. Facebook is free and…

The 25 Best WordPress Plugins for Small Business

Getting your small business website up and running opens a whole new world of possibility: online marketing and e-commerce. WordPress is a powerful tool that powers over 30 percent of websites currently online and has big names using its interface, including the New York Times, Disney and Mercedes-Benz. When you join the ranks of businesses and bloggers that trust their brand’s online presence to WordPress,…

What’s the Ideal Blog Post Length?

Blog posts are an essential part of your marketing strategy. But when you’re developing your editorial schedule, it can be a challenge to target the ideal blog posts that your readers want to see. As you balance post types, topics and authors, you need to also consider your blog post lengths. But does length really matter? In short, yes. Blog post length is important for…