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Author: Gabrielle Rystedt

Should You Hire a Copywriter?

When I tell people I’m a copywriter, I usually get the same reaction: “Oh!” Followed by, “Cool. That’s pretty cool.” In general, most of the people I meet don’t quite understand what copywriters do, or how they get paid for it. Even my own mom wasn’t clear on what I actually do for a living and I’ve got a handful of family members who think that…

9 Easy Tips for Helping Your Nonprofit to Think in Marketing Terms

One of the most difficult parts of running a nonprofit is the administrative work and fundraising that happens behind the scenes. When you’re focused on meeting your nonprofit’s goals, the last thing you need is to miss those goals because you’re behind the curve when it comes to marketing your mission and the work that you do. The key to making connections and drawing support…

Basic HTML Primer for Copywriters

Every copywriter should have some web development know-how before taking web writing jobs. Since the modern copywriter often has the responsibility to craft some – if not all – of a brand’s online content, it’s important that they have the ability to make that content really work online. If you’re a copywriter, it’s no longer enough to know how to write stellar content – you…

Boost Your Non-Profit’s Bottom Line With Recurring Online Donations

There’s a common misconception that non-profits don’t make any money. But if you operate, work for or volunteer with a non-profit, you know that this couldn’t be any farther from the truth. Non-profits need money to operate and serve their communities. Sometimes, non-profits need a lot of money to accomplish their goals or carry out their mission. Often, non-profits rely on donations to meet their…

Quick and Dirty SEO Primer for Bloggers

If you’re a blogger, you probably already know that SEO (search engine optimization) is an essential part of getting your blog posts “out there” and in front of your readers. But in my experience, bloggers don’t get the full picture when it comes to putting together the pieces for optimal search engine performance. Some bloggers rely too heavily on page views or ad clicks. Others…

Stand Out From the Crowd and Stay One Step Ahead of Copycat Competitors

Copycats. Just when you thought you’d left these middle school nuisances behind, you see something come across your Instagram feed that looks shockingly familiar. A little too familiar… You overhear a newcomer to a networking event with an elevator pitch that you’ve heard before. That you’ve delivered before… Copycat competitors are lurking everywhere, regardless of what industry you work in. And with the proliferation of…