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Author: Eric Campos

Stop! Don’t publish fake reviews!

Reputation makes or breaks the company. No matter what kind of product or service you provide, customers usually look at reviews of your company during the buying process. Previous customer reviews and testimonials are among the top decision-making considerations prospects rely on, more so than ever with the use of the web. Positive reviews are among your greatest assets of a company, but listing fake reviews are among the most toxic and damaging things you can do to your brand. Let’s look at why you don’t want to publish fake reviews and how you can use any type of review to your advantage.

Why You Don’t Want to Just Copy Another Website’s Design

The value of a business website has never been greater. Every business, from retailers and professional services to IT companies, all these organizations have an online presence, which means their competitors do too. With everyone vying to make the best first impression with customers, it’s a daunting task to make the best website possible for your company. Some businesses try to get ahead by just copying the web design of more popular sites and industry competitors who are more established. However, this can do more harm than good. In the end, a successful website isn’t one that’s the best, but rather the one that best markets your individual brand. Don’t copy another website’s design when you can make your own website even better. Let’s look at why and how.