The value of a business website has never been greater. Every business, from retailers and professional services to IT companies, all these organizations have an online presence, which means their competitors do too. With everyone vying to make the best first impression with customers, it’s a daunting task to make the best website possible for your company. Some businesses try to get ahead by just copying the web design of more popular sites and industry competitors who are more established. However, this can do more harm than good. In the end, a successful website isn’t one that’s the best, but rather the one that best markets your individual brand. Don’t copy another website’s design when you can make your own website even better. Let’s look at why and how.